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A Roe explainer

UX research, untangled.

A 3-minute read, then keep going in the app

The short version

UX research is how teams stop guessing what users want and start watching what they do. A handful of good sessions can kill a bad idea before engineering builds it, which makes research the cheapest insurance in product work.

What it actually is

UX research splits into two questions: what do people need (generative interviews, field studies) and does this design work (usability tests, task analysis). Different questions, different methods; most confusion comes from using one to answer the other.

Why small samples work

Five users finding the same broken flow is signal, not anecdote. Usability problems are structural, so they repeat fast; the classic finding is that a handful of sessions surfaces most of the serious issues, which is why speed beats scale for design questions.

How to think about it

Watch behavior, discount opinion. People are honest about their problems and unreliable about solutions, so ask about the last time they did the thing, not whether they would use your feature. The past tense is where the truth lives.

This was the trailer.

Roe can turn ux research into a full paced path: short lessons, audio narration, and reviews that make it stick.

  • Guessing versus knowing2 mins
  • Interviews: mining the past tense8 mins
  • Usability tests with five people6 mins
  • Turning findings into decisions10 mins

You just finished the first one by reading this page.

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